Filson approached Subjekt to conceptualize and produce the campaign for the launch of their new Warm Weather Outfitter product offering. Leaning into the themes of nostalgia, camping road trips, leisure and remixed archival, we kept our execution nimble and authentic, with a focus on the simple pleasures of outdoor recreation. 

Over a several day shoot we put our themes into action across multiple locations, capturing from first light til the tent zippers were pulled shut. Assets were used across all touchpoints, with focus on dotcom and social, to successfully launch and sell through the collection.  We created a dozen snackable social clips, a hero vibe edit, and an 80 page limited lookbook to further authentic the product and enhance through rich storytelling. 


Creative Direction
Art Direction & Design
Post Production

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