ALL BLUE PLANET LAUNCH CAMPAIGN
Brunswick Boat Group came to Subjekt to help create the strategy and the campaign behind their new initiative, All Blue Planet.
Based on this overarching narrative, we created a social sustainability story that champions mental health through connection to water. We focused on showcasing cognitive benefits of water, with attention to education, accessibility and well-being. We brought the campaign to life through a tiered approach, including a narrated hero anthem commercial, a 3-part in-depth speaker series with notable guests, and a full social rollout.
We concepted and produced the launch campaign, content and micro-site for this series and worked with Brunswick to create and build out all assets to support their initial activations and grassroots launch events, in association with their social campaign.
Art Direction & Design
WATER BASED EXPERTS – SPEAKER SERIES