FUEL FOR WHAT FUELS YOU – CAMPAIGN SERIES
Full Case Study Coming Soon.
Laird Superfood hit us to help introduce a brand voice and image to their company, outside of product-driven advertising that had been the focus up to present day.
The concept we developed allowed for us to speak to the 4 main consumer profiles that LSF targets, through the voice of individuals sharing what fuels them and their passions in their lives.
Art Direction & Design
Professional track athlete, middle-distance runner, steeplechase specialist and an Olympian from St. Louis, Missouri.
Road racing cyclist and gravel bike athlete in Tucson, Arizona.
American Brazilian Jiu-Jitsu black belt. IBJJF Black Belt World Champion. Trains under the legendary Rubens Charles.