SEVEN SUMMITS NYC BRAND ACTIVATION
In celebration of the adidas TERREX United by Summits campaign and new Free Hiker 2 footwear launch, Terrex partnerd with Subjekt to concept and execute a Key City Activation in New York City. We brought the outdoors to NYC through a one-day immersive “United by Summits” Art Installation and Pop-Up community event.
Art Direction & Design
The brand aims to make the outdoors a more accessible & inclusive space by celebrating the stories of people around the world who are achieving their goals every day and living a more connected, conscious, and adventurous life.
New Yorkers were encouraged to come participate, disconnect from the cityspace, and connect back with their inner adventurer, to explore the open-air art installation featuring Seven Summits, each a 10-feet pyramid uniquely representing different outdoor elements.
Our adidas TERREX mobile pop-up truck made several stops at designated locations for adiClub members before arriving at the main United by Summits Plaza to give away complimentary snacks and refreshments to attendees, and 150 pairs of Free Hiker 2’s were gifted to lucky winners.