Wyld “Feel Something Fresh” Brand Campaign
In the relatively juvenile and everchanging market of CBD and Cannabis, there’s a new brand coming out daily looking to steal marketshare. Its not enough to be the first, to do the most research, to deliver the highest quality product. Staying relevant, relatable, and front of mind is vital to staying on top.
Wyld, one of the most reputable and most well established Canna brands was looking to reinvigorate their voice and positioning in the marketplace and amongst retailers. With a minor re-brand in place, our task was to create a campaign to engage new consumers, and remind the old, of why Wyld remains at the top of the industry.
SERVICES
Creative Direction
Brand Guidelines
Art Direction
Graphic Design
Copywriting
Brand Statement Film
Brand voice came to life through a new brand film, one part hype, one part consumer energy and one part a glimpse the brand’s roots in the industry. We created a storyline to speak through both an education as well as aspirational tone, created from collective voices of industry veterans and influencers, experienced consumers, and the brand itself.
Consumer Benefit Collections
We helped Wyld reintroduce their products to the world with simplier understanding. Moving away from labeling everything based on flavor, we created a Collections series, which was a set of assets that now reveal products through consumer benefit. Now, simplified, consumers started with what they hope to achieve: Relaxed, Balanced or Uplifted. We concepted a foundational narrative for each of the collections, and then crafted our commercials from real-life consumer candid interviews with emotional driven lifestyle moments.
Living both as long form, used as true commercials and to support re-educating their sales teams on a new way of thinking and explaining the product, these tools succeeded in supporting for multiple purposes. Short-snackable social assets were created to support on digital, dotcom and social as well, further extending the use and reach.
