Madshus: The Next 100 Campaign

Madshus, the pioneers of cross-country skiing since 1906, presented us with a challenge: future-proof their legacy while staying unapologetically true to their roots.

Our solution? The Next 100 — an over-arching concept that balances legacy and progress, celebrating what’s ahead without losing a hint of their heritage and roots.

 

SERVICES

Concept Development
Marketing Strategy
Creative Direction
Campaign Creation
Content Production
Post Production
3D/CGI 

The Redline Ski Campaign 

We launched The Next 100 with a hero commercial that became the narrative foundation for the campaign. Scripted with purpose, the voiceover set the tone for Madshus’ future-focused story.

Campaign Creation

Filmed in a cutting-edge indoor training tunnel in Sweden, the campaign showcased the dedication of Madshus athletes and engineers working together to push limits. We paired this storytelling with visuals captured at Madshus’ world-class factory in Norway, highlighting the precision and innovation behind their products.

The Skate X Boot Campaign

Under the Next 100 umbrella, we pivoted to focus on the product-driven Skate X Boot campaign. Leveraging stunning CGI and 3D visuals, we brought the boot’s advanced features and benefits to life. This approach allowed us to highlight Madshus’ industry-leading technology in a way that resonated with both enthusiasts and performance-driven athletes.

Campaign Rollout

The campaigns were strategically rolled out across social and digital platforms, delivering high-impact visuals and storytelling designed to captivate and inspire. Every touchpoint was crafted to feel unmistakably Madshus, ensuring consistency and authenticity. 

Leading the Future

The Next 100 solidified Madshus’ position as the premium, performance-driven leader in cross-country skiing. Loyalists were inspired, new audiences engaged, and the brand’s legacy evolved into a forward-thinking promise for the century ahead.

Next Project

Feel Something Fresh.