K2 DISRUPTION CAMPAIGN
K2 partnered with Subjekt to create a launch campaign with content equally disruptive and innovative as their new on-piste ski, the Disruption. We focused on themes of innovation, progress and unexpectedness told through a humanized lens, led by scripted messaging, high energy action, and an unexpected perspective of research and development.
The perfect test pilot and our chosen subject, Warner Nickerson, was completely unhindered in his approach as we were in capture. Shooting our action at night in sub-freezing temps, we utilized a variety of set design, location selection, production techniques and post treatments. Through pushing the campaign boundaries on all fronts, we created an engaging, dynamic and unhinged campaign for the next chapter of K2 ski.