SOUND ON YOUR TERMS
Sound isn’t just what you hear—it’s what you feel. With the ICON ANC, Skullcandy took their legendary headphone and redefined it for a new generation. Active Noise Canceling put listeners in control, offering the power to tune in or tune out at the click of a button. Our campaign brought this experience to life, blending high-energy storytelling with deep cultural roots.
SERVICES
Concept Development
Creative Direction
Project Management
Production
Post-Production
SOUND AS A STORY
From chaotic, vibrant LA streets to moments of personal escape, we crafted a visual story that made noise—then silenced it. The campaign centered on the contrast between energy and calm, showing how ICON ANC adapts to both.
INTRODUCING A NEW ICON
We developed our campaign concept around the three product colorways, that together created one seamless hero journey story. Individually, each colorway was paired with a different talent and storyline, creating staggered and unique asset sets to support the launch across the collection family.
THE LOOK. THE FEEL. THE VIBE.
We kept it authentic. Shot across real LA locations—local skate spots, late-night hangs, and the places this audience actually moves. No fabricated sets, no faked moments. This was Skullcandy in its natural habitat.
